Published Articles
Araks Khachatryan, COO - iMedia Connection - December 16, 2011
Although desktop and mobile sites use the same Internet, there are three basic differences
in technology, aesthetics, and purpose that make them each a different battle for
businesses. [more]
Arthur Chaparyan, CEO - iMedia Connection - November 28, 2011
With sales slumping, local businesses are looking for creative new ways to increase
sales. Mobile provides an unprecedented opportunity for local businesses to acquire
new customers and increase repeat customer traffic. Businesses with tight budgets
have never before had the means to improve their bottom line without requiring a
large upfront investment. CornerBlue has put together a step-by-step guide that
will show you how to increase foot traffic for any business. [more]
Araks Khachatryan, COO - iMedia Connection - October 12, 2011
As a mobile marketing company, businesses regularly ask us what exactly we're selling
via mobile. It's a simple question, but one of the most important ones to ask if
you're thinking about bringing your business into the mobile industry. No matter
how you do it, you have to first be selling something consumers would purchase in
order for your business to succeed. My current work in mobile marketing has given
me the experience first-hand, and below is some of my insight into what products
and services are selling best via the mobile channel. [more]
Araks Khachatryan, COO - women 2.0 - October 4, 2011
Read how Araks Khachatryan went from being a young female immigrant to co-founding
one of the hottest mobile startups. [more]
Arthur Chaparyan, CEO - iMedia Connection - October 4, 2011
As the CEO and co-founder of CornerBlue, a mobile marketing company in Santa Monica,
I often discuss running a startup with other entrepreneurs. With mobile's recent
exponential growth, new companies focused on utilizing mobile to more effectively
target consumers are emerging daily. Unfortunately, many startups don't get off
the ground because they make fundamental mistakes with their business. [more]
Araks Khachatryan, COO - iMedia Connection - September 19, 2011
Imagine that you're the head of marketing for the latest 3D kids' flick. Doesn't
it make sense to market to kids directly via their mobile devices? How does the
mobile strategy change when you're promoting an action thriller or a Rom-Com? [more]
Arthur Chaparyan, CEO - iMedia Connection - August 24, 2011
QR Codes, short for Quick Response codes, are popping up everywhere from boxes of
raisins to movie posters. These 2D barcodes originated in 1994 in Japan and are
now spreading like wildfire, due in part to an increase in smartphone usage....
[more]
Araks Khachatryan, COO - iMedia Connection - August 15, 2011
To date there are over 5.3 billion mobile phones being used worldwide, and every
single one of them has text messaging capabilities. Only recently has SMS marketing
become a major and effective form of direct marketing, but there are already major
shifts on the way.... [more]
Arthur Chaparyan, CEO - iMedia Connection - July 14, 2011
Mobile marketing is exploding right now, but if you're trying to get your brand
or business into the mobile advertising scene, it can be difficult to bridge your
current sales strategy with more innovative mobile techniques. Click-to-call campaigns
are the latest innovation in helping bridge this gap. It enables more businesses
to succeed in mobile marketing... [more]
Araks Khachatryan, COO - iMedia Connection - June 14, 2011
If you were a kid of the 90s like me, you probably had AOL and bragged about it
at school, much like Apple App Store users a couple years back who felt privileged
to be the only ones allowed into this ultra exclusive application world. In hindsight,
we know how ridiculous AOL was in thinking they would be able to hold on to control
of the vast internet. It is comparable to the way the Apple App Store has had significant
control over the mobile web by only allowing users to experience their favorite
website, game, or tool through applications... [more]
Arthur Chaparyan, CEO - iMedia Connection - May 12, 2011
On an average night, you see 15 minutes of commercials for every hour of TV you
watch. In those 15 minutes you see about 30 commercials, half of which are actually
relevant to you. Currently, businesses spend an average of $100,000 to produce just
one commercial, which they then have to pay to broadcast at specific timeslots...
[more]
Arthur Chaparyan, CEO - iMedia Connection - April 12, 2011
Whether you're an established brand or just a mom with a website working from home,
mobile marketing can have tremendous benefits. In a short time, the cutting edge
capabilities of mobile, such as live video streaming, geo-targeted ads and instant
feedback via SMS, can bring increased revenue and a more interactive experience
with your customers... [more]
Arthur Chaparyan, CEO - iMedia Connection - March 16, 2011
Mobile marketing is a hot topic right now, but it's also an industry in its infancy.
Most people don't know how to apply it properly and to make it worse, don't understand
that different industries require different approaches. One industry in particular
that really benefits from mobile marketing is the music industry. Leaders see huge
potential in engaging their audience via their mobile devices, but they also need
to be aware of the unique mobile marketing needs that their industry demands...
[more]
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